You paid for them
Every lead and enquiry you get already cost you money: time, ads, or effort.
Read this before you write off another lead
'Not now' is not no. It's not yet.
Most people hear 'not now' and take it as a no. I built a machine that hears 'not yet', and keeps going until it's a yes.
Free 20-minute audit. I show you exactly where your leads are leaking. No pitch, no cost.
They went quiet
A form or a missed call doesn't chase anyone. Most leads just go cold in silence.
Nobody followed up
The sale was never lost. It was abandoned. That gap is the money.
The bit nobody ever works out
Do the maths once. You won't unsee it.
Say 50 enquiries come in this month. Not a big number: plenty of businesses do more.
Maybe 15 of those turn into a conversation. The rest go quiet. You send a quote or leave a voicemail and never hear back, so you assume they went elsewhere.
Most of them didn't. They got busy. They forgot. They meant to reply.
Now put your own number on a job. £500? £2,000? £8,000?
Take the ones that went quiet this month and multiply. That's the number. Every month. Quietly, without a single line on your P&L to show for it.
The maddening part isn't that you're losing it. It's that you already paid to get every one of those enquiries in the first place.
Why your leads go cold
The money was never in the lead. It was always in the follow-up.
What happens now
You hope
- ×A lead comes in hot and dies on a list
- ×A quote goes out and never gets chased
- ×A no-show is just a lost slot nobody rebooks
- ×You mean to follow up, but you're busy, so it slips
What actually converts
I chase
- →Every lead worked the moment it goes quiet
- →Every quote followed up until it's won or genuinely dead
- →Every no-show re-engaged and rebooked
- →Relentless, polite, and it never quits until they book or say stop
You've got three other options
And I'll be straight with you about all of them.
You could do nothing. Genuinely an option: plenty do. It costs you whatever you worked out a minute ago, every month, forever. It just never shows up as a bill, so it never feels urgent.
You could buy one of the AI bots everyone's advertising. Some are decent. But most send one text and call it follow-up. A single automated 'just checking in' isn't chasing: it's a notification. The sale was never lost on the first message. It's lost on the fifth nobody sent.
You could hire an agency. They'll take a retainer whether it works or not. That's not a dig, it's just the model: they get paid for being busy. You've probably already funded a dashboard nobody opens.
Or you can have someone who's spent 32 years doing this by hand build you the thing that does it properly, and only get paid when it actually books something.
I'm not the cheapest option. I'm the one whose money is on the same side of the table as yours.
Here's the part that sounds too good
Why I can afford to gamble on you
You've probably been burned before. An agency took your money, promised the world, and left you with a dashboard nobody looks at.
So here's the actual deal, not the sales version: the audit costs nothing. If you want the machine after that, you still don't pay me to try. You pay when it books something. No booking, no bill.
I can say that with a straight face because I've spent 32 years watching agencies get paid whether their client won or not. I always thought that was backwards. So I built the whole thing around the opposite: I don't get paid for being busy. I get paid when your calendar fills up with jobs that were about to die in a spreadsheet.
You're not risking a retainer. You're risking twenty minutes of conversation. I'm the one risking the work.
The Follow Up Guy32 years in sales. Still chasing.
How the audit works
Twenty minutes. Real answers.
01
We talk for 20 minutes
Tell me how leads come in and what happens after. No prep, no homework.
02
I show you the leak
I map exactly where leads, quotes and no-shows are quietly costing you money, live, on the call.
03
You decide with evidence
If you want the machine that plugs it, we talk. If not, you keep the audit. No pressure, no cost.
While you're deciding
The leads that came in this week are going cold right now.
Not in a month. This week.
The enquiry from Tuesday that you meant to chase. The quote you sent on Thursday. Every day one of those sits untouched, it gets colder, and at some point it stops being a lead at all and becomes a job somebody else did.
That's the clock. Not mine: yours. It's been running the whole time you've been reading this.
The audit takes twenty minutes and costs nothing. Worst case, you find out you're doing fine.
Honest note on availability: I only take a handful of these a week, because I run every one myself. When this week's are gone, they're gone.